Digital signage is a communication and marketing tool that allows you to display informations, in the form of multimedia content.
This type of broadcast is particularly suitable for advertising at the point of sale (POS) and for informing the public in places where it is waiting. This computer-aided signage can thus be used in bakeries, cafes, bars, restaurants; but also in hotels, reception halls, shops, shopping centers, cinemas, service stations.
Digital signage is also used for the internal communication of a company, managed by the head office communication team within the framework of national or international companies. The screens can be installed in meeting rooms or even in places of relaxation.
Implementing digital signage reduces the need for constant emails, phone calls, and meetings, with different communication strategies :
- Internal communications for staff (schedule, tasks, ..)
- Welcome messages
- Company policy details
- Site safety information
- Updates of external news
- Success achievements
- ....
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